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We will discuss
  • The impact crises have on companies, brands and individuals
  • The influence of Social Media What do people expect of companies (and leaders) in a crisis
  • What does success in crisis look like "Best Practice" in crisis communications
  • Illustrated by multiple examples from the recent past, from a range of different industries, and will contain practical advice for helping any organisation be prepared to respond quickly and effectively to any crisis situation.
Speaker: John Baily is the Managing Director of Ketchum team who advised the senior management of Malaysia Airlines on their response to the disappearance of flight MH370, a crisis unprecedented in aviation history.