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自ら発信し、オンラインに良い評判を広げるための「オウンドメディア」運営のヒント

オンラインセミナー
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潜在・既存顧客に役立つ情報を企業自らが発信し、彼らとの繋がり強化や良い評判を広めるためのコンテンツ・マーケティングの手段として「オウンドメディア」を活用する企業が増えています。

オウンドメディアを立ち上げることは簡単ですが、信頼を生むための編集技術やオンラインメディアならではの記事を広めるノウハウ、ビジネスゴールに結びつけるためのKPI設定・計測・改善には様々な課題があります。

たった0.5人月でオウンドメディアを運営する「Six Apart ブログ」の例を中心に、300人以上が集まるオウンドメディア勉強会参加各社の事例を交えながら、オウンドメディア活用のヒントになる情報をご紹介します。

日時:2017年3月1日 (水曜日)、12:15分〜 (約60分)
登壇者:壽かおり 氏 (ことぶき かおり)
シックス・アパート株式会社
広報 兼 Six Apart ブログ編集長


オンラインセミナーの
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登壇者プロフィール 


壽かおり (ことぶき かおり)
シックス・アパート株式会社 広報 兼 Six Apart ブログ編集長
ノルウェーOpera社のマーコム・B2Bマーケ担当を経て、2010年、CMS(コンテンツ管理システム)プラットフォーム「Movable Type」などを提供するシックス・アパート入社。2014年まで「Zenback」プロダクトマネージャー、2014年より同社の広報・マーケティング担当、オウンドメディア「Six Apart ブログ」編集長、エッセイ投稿サイト「ShortNote(ショートノート)」運営を手がける。また、パラレルキャリアとして「Vivaldi」ブラウザの広報、数社のPR業務支援、ライター・ブロガー活動も。

個人ブログ: @kaoritter ブログ
Twitter: @kaoritter