The Big Game: Stats, Stars, and Sponsors


This dashboard is powered by data from Meltwater and Relo Metrics. Relo Metrics and Meltwater’s combined capabilities bring earned digital measurement to sponsorship valuation. By combining Relo Metrics’ advanced sponsorship analytics with Meltwater’s real-time media intelligence, we help sports and entertainment organizations optimize investments and maximize impact.
 

Get exclusive highlights and key metrics from this year’s biggest event. Our dashboard breaks down the standout moments and trends shaping audience and brand success.

What’s Inside the Dashboard:

  • Year-over-Year Trends: Compare this year’s game to last, uncovering audience shifts and buzz
  • Sponsor Impact: See which sponsors led in visibility, buzz, and engagement
  • Halftime Highlights: Kendrick Lamar vs. Usher – a showdown of audience reception
  • Luxury Brand Spotlight: Which brands captured attention through halftime star style
  • Celebrity Buzz: Top-mentioned stars and the reasons they trended

Gain Insights to:

  • Understand audience trends
  • Measure brand performance
  • Strategize for next year