Get to Grips with Integrated Media Campaigns
The digital landscape we once knew has changed, and the traditional roles of PR and marketing professionals have been forced to adapt. New challenges require us to constantly adapt and survive in order to thrive in our changing environments.
This means pooling our resources, broadening our understanding of social and news media and learning to navigate the complexities of modern campaign management.
But, how is this possible when siloed teams are out of touch with one another and creating unnecessary complexities that mean double the output, double the reporting and double the support - thwarting sales efforts and increasing response times?
We’ve invited some of the world’s most respected communications and marketing leaders to bring their exclusive insights to the table.
So join us, and get the tools you need to adapt and evolve to the new, more unified normal.
So join us, and get the tools you need to adapt and evolve to the new, more unified normal.
Fill Out The Form Below To Register
Featured Speakers
Inken Kuhlmann-Rhinow
EMEA Marketing Director, Hubspot
Javier Meza
Global Chief Marketing Officer, Sparkling, The Coca-Cola Company
Farzana Baduel
CEO, Curzon PR
Katie Evans
CMO, Burger King UK
Musa Kalenga
CEO, Bridge Labs
Ben Smith
Co-Founder, PRMoment
Mike Blake-Crawford
Strategy Director, Social Chain
Lizz Ntonjira
Head of Global Corporate Communications,
AMREF
Wesley Mathew
Head of Marketing UKI & India,
Meltwater
Meltwater
Chris Sutcliffe
Editor,
The Drum
The Drum
Camilla d'Abo
Managing Director,
APCO Worldwide
APCO Worldwide
Brian Mung'ei
COO,
Socialight Media
Socialight Media
Effie Kanyua
Director of PR & Comms,
Hearst UK
Hearst UK
Lebo Madiba
Managing Partner,
PR Powerhouse
PR Powerhouse
Heidi Myers
Head of B2B Marketing,
Uber
Uber
Philippa Dods
Senior Marketing Manager,
Meltwater
Meltwater
Agenda
11:00 CET - Philippa Dods, Meltwater - Introduction
11:05 CET - Inken Kuhlmann-Rhinow, Hubspot - How to Build a Relatable Brand by Using Brand Ambassadors
11:40 CET - Heidi Myers, Uber - Q&A: The B2B Marketer's Perspective on PR Integration
12:05 CET - Farzana Baduel, Curzon PR - Purposeful Capitalism Driving PR's Integration With Marketing
13:05 CET - Ben Smith, PRMoment / Effie Kanyua, Hearst UK / Katie Evans, Burger King UK / Camilla d'Abo, APCO Worldwide - Has COVID-19 Made PR a Priority Over Marketing
13:45 CET - Wesley Mathew, Meltwater - Consolidation & Consumer Research: Why Media Intelligence Matters
14:20 CET - Musa Kalenga, Bridge Labs - 5 Power Principles When PR & Marketing Collide
15:20 CET - Chris Sutcliffe, The Drum / Mike Blake-Crawford, Social Chain / Lebo Madiba, PR Powerhouse /Brian Mung'ei, Socialight Media - What does PR Integration Mean for Marketers?
16:00 CET - Lizz Ntonjira, AMREF - The Pros of Combining PR and Marketing Campaigns
16:35 CET Javier Meza, The Coca Cola Company - Building a World-Class Brand: Global Consistency and Local Relevance
15:20 CET - Chris Sutcliffe, The Drum / Mike Blake-Crawford, Social Chain / Lebo Madiba, PR Powerhouse /Brian Mung'ei, Socialight Media - What does PR Integration Mean for Marketers?
16:00 CET - Lizz Ntonjira, AMREF - The Pros of Combining PR and Marketing Campaigns
16:35 CET Javier Meza, The Coca Cola Company - Building a World-Class Brand: Global Consistency and Local Relevance
