Real marketing personalisation is about more than just paid targeting (and re-targeting). It means engaging in a dialogue with the people who keep your business going – and doing so on their terms. One approach that’s emerged in response to the modern marketer’s mandate of more relevance and less intrusiveness, has been the creation of branded content “ecosystems”.
This Thursday, join Meltwater & Joshin Raghubar - founder of Pan-African engagement agency, iKineo Ventures for a free Webinar exploring how to grow your brand community, as well as how to leverage it for maximum impact on your bottom line.
Joshin Raghubar is an entrepreneur in the media, marketing, and technology sectors. He is the founder of iKineo, a Pan-African customer engagement agency; Sprout, South Africa’s leading digital media performance firm; and Explore Sideways, a leading online purveyor of wine tourism experiences.
Joshin serves as the chairperson of the Bandwidth Barn, Africa’s largest non-profit incubator and accelerator for technology businesses; non-executive director of the Cape Innovation & Technology Initiative (CITi), the public/private sector agency tasked with development of the region as a technology and innovation cluster; and non-executive director of Enke, a non-profit organization that works to empower youth to develop social innovations in their communities.
Joshin also serves as a non-executive director of both the Africa Leadership Initiative (Southern Africa) and the African Leadership Network. He is a fellow of the Africa Leadership Initiative and the Aspen Institute’s Global Leaders Network, a fellow of the United States-Southern African Centre for Leadership and Public Values, and a member of the Bertelsmann Foundation’s global Transformation Thinkers program. Joshin is also a 2016 Yale World Fellow.