Outside Insight: Winning the War for Consumer Attention

Date: Thursday, 18  May, 2017

Time: 18:00 - 21:00

African Pride 15 on Orange Hotel, Gardens, Cape Town

Cost: Free

Marketers the world over are in the midst of an attention war, and according to serial entrepreneur and social media guru, Gary Vaynerchuk, most of them are losing. Why, you ask? In a word: measurement.

By allowing hollow metrics to dictate the direction of marketing spend, rather than following consumer attention, marketers are losing a battle many don’t even know they’re waging. Be it on-demand movies or Pokemon Go, if marketers today are to stand any chance of getting through to their customers amid an increasingly competitive media landscape, they need to not only know where their customers are spending their time, but also how to ensure their advertising comes out the victor for attention.  

With this in mind, Meltwater invites you to join us in Cape Town on Thursday the 18th of May for a complimentary evening of Outside Insight, where we’ll be looking at how some of Africa’s leading marketers are gearing their brands up for battle in the war for consumer attention. We’ll be serving up cocktails, scrumptious snacks and a healthy dollop of thought leadership by way of three industry leading presentations.

If you want to get your marketing strategy locked and loaded for 2017 and beyond, save your seat at this year’s Outside Insight and get battle-ready.  

Featured Speakers


Sbusiso Kumalo

Head of Marketing

Capitec bank

Sbusiso Kumalo has over 15 years' experience in international and local sales, marketing and market analysis gained in the FMCG, direct selling and financial industry. Much of Sbusiso's experience has concerned the black middle class market, positioning him a someone particularly well suited to discussing consumer attention within the African context.  


Zeyad Davids

Chief Marketing Officer

Virgin Active Africa

Zeyad Davids possesses deep expertise in strategic, integrated marketing management, planning and execution within the “Big 4” professional services, automotive and creative agencies. He is a leader in the space of innovative digital, direct and CRM marketing and has successfully delivered marketing operations “start ups” and restructures; as well as led execution with high performing and engaged teams on a global scale. 


Karla Levick

Head of Marketing


Karla Levick holds over ten years' experience in media and marketing across some Africa's most established brands, including Associated Media Publishing and Takealot.com. As the incumbent Head of Marketing for OLX South Africa, Karla is ideally suited to comment on trends in online consumer behavior and how marketers can best position their brand across digital touch-points for maximum engagement.